The Power of Yelp in Resort Businesses
Many long-time owners of businesses in resort towns often to feel like they operate in a bubble, and in some ways they are correct. The rules of game are somewhat distorted in vacation areas due to the seasonal nature of the business and the reliance upon tourists for the majority of their traffic. However, the resort area business owner should also be aware of the fact that the bulk of their customers reside in the ‘real world’.